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Lecture

Microcontent Authoring

Scott DeLoach

Microcontent-based authoring makes content easier to scan, and it increases user satisfaction and success. Microcontent can also be reused and accessed by other systems, including embedded user assistance, context-sensitive help, chatbots, and voice-based search.

Google calls these microcontent blocks "snippets," and they are a key, highly-visible aspect of Google search results. In this session, we will review real-world examples of microcontent and discuss how it is used and created.

 

 

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